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Demographics 1

  • 67% Frequently purchase products or services from ads seen in the St. Louis Jewish Light.
  • 90% Of readers own their own home.
  • 64% travel at least 6 times a year.

Planned Purchases Over the Next 12 Months:

  • 54% Furniture / Home Furnishings
  • 47% Home Improvement / Supplies
  • 61% Automobile Accessories (tires, brakes & service)
  • 77% Dining & Entertainment
  • 57% Vacations

Planned Use of Services Over the Next 12 Months:

  • 97% Beauty Salon / Barber Shop
  • 92% Dentist
  • 72% Medical Doctor
  • 51% Accountant
  • 69% Tax Advisor / Services
  • 60% Florist
  • 45% House Cleaning

Demographic Intro

The Jewish Light is a subscription-based newspaper where nearly 8,000 copies are distributed to readers every week all over the St. Louis area, most of which are in Creve Coeur, Chesterfield and Clayton. A readership survey was recently conducted with a sample of our readers. Here were some of its findings.

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